Selected work.
Case studies from over 17 years of design leadership. Each study applies the same principle of understanding the problem first, then building the team and process to solve it.
Global Relay
Scaled a design team from 15 to 70 across three countries with 93% retention across the scale-up years. Built a design system now adopted across all products, raised UX maturity a full level on the NN Group scale, and moved design from a service function to a strategic partner.
View Case Study →Raising UX maturity at enterprise scale
A baseline assessment on the NN Group framework, then the governance, research, and ownership changes that moved a 70-person organisation up a full level, and what that unlocked.
View Case Study →The talent system
The restructures, seniority levels, hiring rulebook, and growth framework behind a design organisation of almost 70 people across three sites.
View Case Study →
HSBC Kinetic
Restructured and led a multidisciplinary design team of 20–25 people for HSBC's award-winning commercial banking app. Kinetic achieved 4.8/5.0 from 22,000+ reviews, won Best Mobile Initiative (Banking Tech Awards) and Best Business Bank Account four years running (Moneynet Awards).
View Case Study →Selected design work
Eikon Top News
Thomson Reuters · Redesign of the most-used app on the Eikon financial platform
My Files
Thomson Reuters · Research-driven file management system for the Eikon platform
Earlier experience