Selected work.
Case studies from 17 years of design leadership. Each one shaped by the same principle: understand the problem deeply, then build the team and process to solve it.
Global Relay
Scaled a design team from 15 to 76 across three countries with 93% retention. Built a design system now adopted across all products, raised UX maturity by nearly 2 points on the NNG framework, and moved design from a service function to a strategic partner.
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HSBC Kinetic
Restructured and grew a 25-person design team for HSBC's award-winning commercial banking app. Kinetic achieved 4.8/5.0 from 22,000+ reviews, won Best Mobile Initiative (Banking Tech Awards) and Best Business Bank Account four years running (Moneynet Awards).
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